You’ve probably heard terms like micro-moments and micro-content. These phrases might sound like buzzwords, but they aren’t.
Micro-moments and micro-content stem from the shift to mobile. Two-thirds of people in the United States have smartphones and use multiple devices a day. As a result, how we consume content has changed dramatically. Smartphones are search-driven devices, giving consumers the power to go anywhere, research anything, make an instant purchase, compare prices, and more. This behavior indicates that consumers value immediacy and relevance when they interact with brands.
To help you develop a strategy to win micro-moments with micro-content, I’ve broken down the basics of each below. I highly recommend checking out Think With Google’s work, too. You’ll learn a lot.