Entries by Kaitlyn Kirkaldy

Driving Digital Publishing Revenue With Interactive Content

I shared my conversation on the challenges and opportunities mobile poses for publishers with Taylor Bellefeuille, Jebbit’s Global Sales Director, earlier this week. Mobile first consumers mean that digital publishers need mobile first solutions. That’s not nearly as easy as it sounds. These solutions have to capture attention, beat ad blockers, and provide value to […]

Driving Subscriptions With Mobile Interactive Content

Acquiring new subscribers is harder than ever before, which is why leading publishers are turning to interactive content to engage and convert readers. Mobile-First Readers The shift to mobile is undeniable; consumers spend nearly five hours on their phones each day perusing social networks, checking emails and text messages, and reading the news. Those who […]

ESTO Preview: How DMOs Win With Mobile Interactive Content

DMOs play a vital role in the travel and tourism industry, but reaching and engaging prospective travelers has never been harder. Travelers use multiple devices, their attention spans have dwindled, and the number of travel blogs, sites, and publications has significantly increased. It seems like a daunting challenge – but really, it’s a massive opportunity […]

How Travel Publishers Can Drive Revenue With Mobile Interactive Content

With 70% of publishers seeing a 50% increase in mobile traffic growth and a third of travelers searching for vacations on their phones, travel publishers have a significant opportunity to drive revenue by working with destination marketing organizations (DMOs), airlines, and hotels by powering an interactive experience optimized for mobile. What Is Mobile Interactive Content? […]

The Best & Worst Marketing of the Week

This week’s recap of the ups and downs in marketing. The Perils of Influencer Marketing, As Told By Scott Disick Scott Disick, better known as one of the Kardashians’ exes, is apparently an influencer for Bootea, a protein shake mix brand. The world learned of Disick’s influencer status when he posted this on Instagram: In […]