I shared my conversation on the challenges and opportunities mobile poses for publishers with Taylor Bellefeuille, Jebbit’s Global Sales Director, earlier this week. Mobile first consumers mean that digital publishers need mobile first solutions. That’s not nearly as easy as it sounds. These solutions have to capture attention, beat ad blockers, and provide value to […]
About Kaitlyn Kirkaldy
Content Marketing Manager, Jebbit
Entries by Kaitlyn Kirkaldy
Digital publishing is at a crossroads. With the Digiday Publishing Summit next week, it’s the perfect time to take a deep dive into the challenges that publishers face. I sat down with Jebbit’s Global Sales Director, Taylor Bellefeuille, to talk all things publishing. She ran the sales team at Streetwise Media for nearly four years, […]
Acquiring new subscribers is harder than ever before, which is why leading publishers are turning to interactive content to engage and convert readers. Mobile-First Readers The shift to mobile is undeniable; consumers spend nearly five hours on their phones each day perusing social networks, checking emails and text messages, and reading the news. Those who […]
DMOs play a vital role in the travel and tourism industry, but reaching and engaging prospective travelers has never been harder. Travelers use multiple devices, their attention spans have dwindled, and the number of travel blogs, sites, and publications has significantly increased. It seems like a daunting challenge – but really, it’s a massive opportunity […]
With 70% of publishers seeing a 50% increase in mobile traffic growth and a third of travelers searching for vacations on their phones, travel publishers have a significant opportunity to drive revenue by working with destination marketing organizations (DMOs), airlines, and hotels by powering an interactive experience optimized for mobile. What Is Mobile Interactive Content? […]
Mayur Gupta heads up digital and omni-channel marketing for Healthgrades. I sat down with him to talk about why the healthcare industry is about to undergo a major shift in marketing.
This week’s recap of the ups and downs in marketing. The Perils of Influencer Marketing, As Told By Scott Disick Scott Disick, better known as one of the Kardashians’ exes, is apparently an influencer for Bootea, a protein shake mix brand. The world learned of Disick’s influencer status when he posted this on Instagram: In […]
The CMO Corner shares insights from top marketers at brands you know and love. Check out our interactive infographic for the top 5 trends they’ve shared with us! All you have to do is drag each screen to the right on the phone, and the next trend will be revealed.
Robecta Ma leads Cathay Pacific Airways’ marketing in the Americas. I sat down with her to talk about how she got started in marketing, what she learned working for Richard Branson, and where she sees marketing in the airline industry going.
Mark Schaefer explained it best: We are in the midst of content shock. So much content is being produced at such a rapid rate that it is becoming impossible for anyone to truly consume it. Static content – blog posts, infographics, whitepapers – will not cut it anymore in this new era. What’s more, the […]