Entries by Catherine Cote

Shoot and Score: Interactive Content in the Sports Industry

With the exciting results of the Big Game still fresh, we’ve got sports on the brain. Interactive content, such as trivia, personality quizzes, and contests opens new doors for fan engagement, mobile lead capture, and unique sponsorship opportunities. Let’s take a look at how leveraging the power of interactive content fuels touchdown-worthy sports marketing so […]

Psyched Up: Game On

Interactive content is proven to increase engagement, click-through, and conversion rates… but why? In this three-post series, we’ll be exploring the inner workings of the consumer mind and the psychological concepts that explain why interactive content makes scientific sense. In post 3 of 3, we’ll be talking about the power of gamification. If you missed […]

Psyched Up: Two Senses Are Better Than One

Interactive content is proven to increase engagement, click-through, and conversion rates… but why? In this three-post series, we’ll be exploring the inner workings of the consumer mind and the psychological concepts that explain why interactive content makes scientific sense. In post 2 of 3, we’ll be talking about multisensory learning. If you missed post 1 […]

Tune In for These 4 Millennial Marketers

Crank up the volume, because these Millennial marketers are crushing the radio industry!   Melissa Budensiek, Social Media Services Manager at Hubbard Broadcasting, Inc. As the Social Media Services Manager at Hubbard Broadcasting, Melissa is turning heads. On a day-to-day basis, Melissa can be found working with clients and team members to drive social media […]

Psyched Up: The Power of Context

Interactive content is proven to increase engagement, click-through, and conversion rates… but why? In this three-post series, we’ll be exploring the inner workings of the consumer mind and the psychological concepts that explain why interactive content makes scientific sense. What if I told you that iguanas can live for twenty years in captivity? You might […]

Gold-Medal Marketing

Our weekly Best and Worst Marketing series comes to a close just in time to feature the marketing that embodies the spirit of sport for a global audience. These brands are gold-medalists in the Jebb-lympic Games for their marketing wins.   Nike’s Unlimited Nike launched three new installations in its Unlimited campaign that each have […]