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A Lesson in Believing What You Market From the CMO of Sabra

Sabra’s CMO, Eugenio Perrier, firmly believes in what he’s marketing – here’s why.

How did you get into marketing?

It was not really something I always knew I wanted to do. When I was a kid in high school, I wanted to work in advertising. In that time I was living in Sardinia, a really beautiful island, but remote from the advertising industry. I decided to go for the closest thing to advertising that I could get. I later got an MBA in Milan. That was my first marketing job. In hindsight it’s been great – I am not a copywriter or art director, but I am good with numbers and have a passion for observing others.

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